winter 2025

What’s Good.

Welcome to a new season of The Gist. We’re taking you behind the insights, behind the projects, and behind the brands to celebrate good happenings in retail and food. 

LATEST EDITION

animation of a guy with holiday shopping bags

Takeaways from 2024 Holiday Shopping Trends

Good Insights

From the Community

What's Your Primary Focus for 2025?

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The Intersection of Private Label & Brand Loyalty

From the Community

Tell Us Your Craziest RFP Story

We’ve heard some wild RFP stories from clients, and we’ve experienced a few ourselves. Tell us your craziest RFP story. We’ll share our favorites in a fun way—completely anonymous. 

Industry Report

The Grocery of the Future

A collaboration with Envirosell & Supermarket Guru—learn how modern grocers can meet the needs of today and tomorrow, plus see strategy visualizes in a new grocery concept from our team.

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Keep Calm & Shop On

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Sabon

Beauty at Scale

Buy the Numbers

Consumers are increasingly focused on durability (58%) & repairability (39%) when evaluating products.

Repair & Rewear: Brands Helping Customers Buy Less

Good Insights

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Good Chats

The Ultimate

RFP Creation Playbook

Craft RFPs that attract the right creative partners and spark innovative solutions.

The Secret Behind Off-Price Retail Success

Good Insights

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Free Guide

Craft Better RFPs

Thank you for sharing your RFP story. For help crafting RFPs that save time and attract great creative partners, download our free RFP playbook.