[vc_row padding_top_multiplier=””][vc_column css=”.vc_custom_1515535628663{margin-top: -10px !important;padding-top: -10px !important;}”][movedo_social social_email=”yes” social_facebook=”yes” social_twitter=”yes” social_linkedin=”yes” social_reddit=”yes” icon_size=”small” icon_color=”grey” align=”center”][movedo_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=””][vc_column][vc_column_text]Restaurant and retail design has shifted in recent years to keep up with an evolving consumer base. This group of individuals driving change is comprised of tech-driven, forward thinking, social-sharing consumers; the type of consumer who comes into every space with the optimism and attention span that can influence how others see and react to the brand.
It is essential that each category speaks to their consumer base; matching campaigns, products and services to a relevant audience. This isn’t so new. What is new is a look at how three generations of consumers, and their preferences for shopping and interacting brands, differ and in some ways are the same.
How can companies utilize this info and pair the in-store experience to relevant campaigns for their audience? As a team dedicated to staying on the cutting-edge of the industry, Chute Gerdeman set out to discover how to best communicate with generations that need to be swiped right, matched with, and marketed to.[/vc_column_text][/vc_column][/vc_row][vc_row padding_top_multiplier=””][vc_column][movedo_empty_space][/vc_column][/vc_row][vc_row equal_column_height=”equal-column”][vc_column column_custom_position=”yes” position_left=”minus-4x” width=”1/3″ css=”.vc_custom_1519743023084{margin-right: -30% !important;margin-left: -30% !important;}”][movedo_single_image image_type=”image-caption” image_mode=”extra-extra-large” image=”25567″ custom_caption=”As a born entrepreneur, Gabby is actively connected and inspired by the digital realm. She works to promote a personal brand across multiple social media networks; her willingness to volunteer thrives from a constant influence from her peers. She loves brands with purpose–her loyalty increases the will to purchase through online and app-based shopping, posting about her experience afterwards.” image_hover_style=”hover-style-2″ overlay_opacity=”80″][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1519743015901{margin-right: -30% !important;margin-left: -30% !important;}”][movedo_single_image image_type=”image-caption” image_mode=”extra-extra-large” image=”25568″ custom_caption=”Embarking on life’s new chapter, Mya finished school, is financially independent, and works somewhere with superb values. She no longer invests in grand experiences; student, home, and car loans are what’s important. Mya’s desire to live smaller, eat better, and exercise smarter is driven by tech. Her social presence showcases personal brand with new home, product, and family influences.” image_hover_style=”hover-style-2″ overlay_opacity=”80″][/vc_column][vc_column column_custom_position=”yes” position_left=”4x” position_right=”minus-2x” width=”1/3″ css=”.vc_custom_1519743154868{margin-right: -30% !important;margin-left: -30% !important;}”][movedo_single_image image_type=”image-caption” image_mode=”extra-extra-large” image=”25587″ custom_caption=”Growing up in the 60’s, Bob has a unique perspective on equal rights and the power of change. His competitive nature keeps him striving to make more and propel his career forward. As the first gen to advance education, Bob attributes his strong work ethic to his parents. He acquired his tech skills from a need within his industry; digital integration is moderate and increasing because of news and shopping apps.” image_hover_style=”hover-style-2″ overlay_opacity=”80″][/vc_column][/vc_row][vc_row][vc_column][movedo_empty_space][/vc_column][/vc_row][vc_row heading_color=”dark” bg_type=”color” padding_top_multiplier=”2x” columns_gap=”none” bg_color=”#f9f9f9″][vc_column column_custom_position=”yes” position_left=”minus-6x” width=”1/3″][movedo_counter counter_end_val=”98″ counter_suffix=”%” counter_heading=”leader-text” increase_counter_heading=”180″ title=”of Gen Z is still driven by in-store experiences” heading=”h6″ align=”center” animation_duration=”slow” margin_bottom=”20%”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1520361083966{border-right-width: -10% !important;}”][movedo_counter counter_end_val=”73″ counter_suffix=”%” counter_heading=”leader-text” increase_counter_heading=”180″ title=”of Millennials are still driven by in-store experiences” heading=”h6″ align=”center” animation_duration=”slow” margin_bottom=”20%”][/vc_column][vc_column column_custom_position=”yes” position_left=”6x” position_right=”minus-6x” width=”1/3″][movedo_counter counter_end_val=”48″ counter_suffix=”%” counter_heading=”leader-text” increase_counter_heading=”180″ title=”of Boomers are still driven by in-store experiences” heading=”h6″ align=”center” animation_duration=”slow” margin_bottom=”20%”][/vc_column][/vc_row][vc_row heading_color=”dark” bg_type=”color” padding_top_multiplier=”2x” columns_gap=”none” bg_color=”#f9f9f9″][vc_column column_custom_position=”yes” position_left=”minus-6x” width=”1/3″][vc_round_chart style=”modern” stroke_width=”2″ values=”%5B%7B%22title%22%3A%22In%20Store%22%2C%22value%22%3A%2264%25%22%2C%22color%22%3A%22blue%22%7D%2C%7B%22title%22%3A%22Online%22%2C%22value%22%3A%2236%25%22%2C%22color%22%3A%22pink%22%7D%5D” animation=”easeOutElastic” css=”.vc_custom_1520376695099{border-right-width: -20% !important;padding-top: 10% !important;}”][movedo_title heading=”h6″ align=”center” margin_bottom=”20%”]Gen Z
Shopping Habits[/movedo_title][/vc_column][vc_column width=”1/3″][vc_round_chart style=”modern” stroke_width=”2″ values=”%5B%7B%22title%22%3A%22In%20Store%22%2C%22value%22%3A%2250%25%22%2C%22color%22%3A%22blue%22%7D%2C%7B%22title%22%3A%22Online%22%2C%22value%22%3A%2249%25%22%2C%22color%22%3A%22pink%22%7D%2C%7B%22title%22%3A%22Other%22%2C%22value%22%3A%221%25%22%2C%22color%22%3A%22orange%22%2C%22custom_color%22%3A%22%23f7be68%22%7D%5D” animation=”easeOutElastic” css=”.vc_custom_1520376519532{border-right-width: -20% !important;padding-top: 10% !important;}”][movedo_title heading=”h6″ align=”center” margin_bottom=”20%”]Millennial
Shopping Habits[/movedo_title][/vc_column][vc_column column_custom_position=”yes” position_right=”minus-6x” width=”1/3″][vc_round_chart style=”modern” stroke_width=”2″ values=”%5B%7B%22title%22%3A%22In%20Store%22%2C%22value%22%3A%2284%25%22%2C%22color%22%3A%22blue%22%7D%2C%7B%22title%22%3A%22Online%22%2C%22value%22%3A%2216%25%22%2C%22color%22%3A%22pink%22%7D%5D” animation=”easeOutElastic” css=”.vc_custom_1520376873050{border-right-width: -20% !important;padding-top: 10% !important;}”][movedo_title heading=”h6″ align=”center” margin_bottom=”40%”]Boomer
Shopping Habits[/movedo_title][vc_column_text]
-NRF, BusinessWire, AdWeek, Store Brands, & Sales Floor
[/vc_column_text][/vc_column][/vc_row][vc_row section_full_height=”fullheight” bg_type=”hosted_video” columns_gap=”50″ bg_video_mp4=”https://www.chutegerdeman.com/wp-content/uploads/2018/02/722729650.mp4″][vc_column heading_color=”light”][vc_row_inner][vc_column_inner css=”.vc_custom_1519916604531{margin-right: -10% !important;margin-left: -10% !important;padding-top: 30% !important;}”][movedo_title heading=”subtitle-text” increase_heading=”300″ custom_font_family=”custom-font-4″ align=”center”]Gen-Z in particular is now the single largest audience segment[/movedo_title][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][movedo_empty_space height_multiplier=”3x”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″ css=”.vc_custom_1519852215538{margin-left: -30% !important;}”][movedo_pie_chart pie_chart_val=”26%” pie_chart_size=”small” pie_line_style=”round” title=”Gen Z” animation_duration=”slow” pie_chart_val_color=”#ffffff” pie_active_color=”#faa633″][/vc_column_inner][vc_column_inner width=”1/3″][movedo_pie_chart pie_chart_val=”22%” pie_chart_size=”small” pie_line_style=”round” title=”Millennials” heading_tag=”h1″ animation_duration=”slow” pie_chart_val_color=”#ffffff” pie_active_color=”#ff7f7f”][/vc_column_inner][vc_column_inner width=”1/3″ css=”.vc_custom_1519852237410{margin-right: -30% !important;}”][movedo_pie_chart pie_chart_val=”20%” pie_chart_size=”small” pie_line_style=”round” title=”Boomers” heading_tag=”h1″ animation_duration=”slow” pie_chart_val_color=”#ffffff” pie_active_color=”#1f8fd1″][/vc_column_inner][/vc_row_inner][movedo_empty_space][vc_row_inner][vc_column_inner][movedo_title heading=”subtitle-text” align=”center” margin_bottom=”20%”]-of the U.S. population[/movedo_title][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1520376005305{margin-right: -10% !important;}”][vc_column_inner css=”.vc_custom_1520375984623{margin-right: -10% !important;}”][vc_column_text]
-Marketing Land
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row][vc_row heading_color=”dark” bg_type=”color” padding_top_multiplier=”2x” columns_gap=”none” bg_color=”#f9f9f9″][vc_column column_custom_position=”yes” position_top=”1x” position_bottom=”4x” position_left=”minus-6x” width=”1/3″ css=”.vc_custom_1520364563524{padding-right: -10% !important;}”][movedo_icon_box icon_size=”large” icon_fontawesome=”fa fa-mobile” icon_color=”orange” title=”96% of Gen Z owns a cell phone, attaining their own at age 13″ heading=”h6″ margin_bottom=”30%”][/movedo_icon_box][/vc_column][vc_column column_custom_position=”yes” position_top=”1x” position_bottom=”2x” width=”1/3″ css=”.vc_custom_1520363232024{margin-right: -10% !important;margin-left: -10% !important;}”][movedo_icon_box icon_size=”large” icon_fontawesome=”fa fa-mobile” icon_color=”custom” icon_color_custom=”#ff7f7f” title=”94% of Millennials utilize their phones to shop, review, and post” heading=”h6″ margin_bottom=”30%”][/movedo_icon_box][/vc_column][vc_column column_custom_position=”yes” position_top=”1x” position_bottom=”2x” position_right=”minus-6x” width=”1/3″][movedo_icon_box icon_size=”large” icon_fontawesome=”fa fa-desktop” icon_color=”custom” icon_color_custom=”#0967c4″ title=”65% of Boomers choose to use their desktop ” heading=”h6″ margin_bottom=”30%”][/movedo_icon_box][/vc_column][/vc_row][vc_row heading_color=”dark” bg_type=”color” padding_top_multiplier=”2x” columns_gap=”none” bg_color=”#f9f9f9″][vc_column column_custom_position=”yes” position_left=”minus-6x” width=”1/3″][movedo_progress_bar bar_style=”style-2″ values=”19|Facebook|orange,24|Instagram|blue,25|Youtube|green,15|Snapchat|aqua”][movedo_title heading=”h6″ align=”center” margin_bottom=”20%”]Gen Z
Social Media Consumption[/movedo_title][/vc_column][vc_column width=”1/3″][movedo_progress_bar bar_style=”style-2″ values=”48|Facebook|orange,17|Instagram|blue,21|Youtube|green,11|Snapchat|aqua”][movedo_title heading=”h6″ align=”center” margin_bottom=”20%”]Millennial
Social Media Consumption[/movedo_title][/vc_column][vc_column column_custom_position=”yes” position_right=”minus-6x” width=”1/3″][movedo_progress_bar bar_style=”style-2″ values=”76|Facebook|orange,5|Instagram|blue,7|Youtube|green,1|Snapchat|aqua”][movedo_title heading=”h6″ align=”center” margin_bottom=”40%”]Boomer
Social Media Consumption[/movedo_title][vc_column_text]
-MediaKix & PEWResearch
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][movedo_empty_space][/vc_column][/vc_row][vc_row][vc_column][movedo_title heading=”h1″ align=”center”]Key Takeaways[/movedo_title][/vc_column][/vc_row][vc_row columns_gap=”10″][vc_column column_custom_position=”yes” css=”.vc_custom_1520373287913{margin-right: -15% !important;margin-left: -15% !important;}”][vc_column_text]When it comes to having a post-worthy and shareable moment, brands are discovering that brick-and-mortar stores and restaurants provide the perfect setting. This selfie-nation is driven by experiences their friends, family, and followers haven’t seen before. Creating a space that has the ability to encourage discovery and interest is the ultimate escape for any age group.
Gen Z and Millennials have much in common when it comes to consumption and incentives, but creating content that can uniquely speak to each group while still seeming relevant and trustworthy is key. The differences between Boomers and their younger cohorts could be described as disparate, but the variety of outlets in which they consume information and media is an opportunity to remind them that the in-store experience is the best place for education and entertainment.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][movedo_button align=”center” button_text=”SEE HOW WE PUT THIS INFO TO THE TEST” button_color=”white” button_hover_color=”orange” button_link=”url:http%3A%2F%2Fwww.chutegerdeman.com%2Fwork%2F|||”][/vc_column][/vc_row]
