Retail consumer’s expectations are evolving rapidly. Rather than a novelty, they have an expectation to be surprised and delighted by the physical spaces of their favorite (or next favorite) brands.  Every design can make or break your store’s success. Crafting Requests for Proposals (RFPs) are more important than ever, but the execution often lags woefully behind with outdated conventions that stifle creativity and effectiveness.

Let’s establish one thing from the outset: At Chute Gerdeman, with over 30 years in the business and thousands of RFPs both received and responded to, we have unmatched insights into what kindles our best work. Our partners have seen it from the inside too, from within some of the largest retail brands in the country. This playbook distills decades of frontline experience into strategies and secrets designed to draw out the best outcomes for your brand expression, customer experience, and top line productivity with your future design partners.