Preparing for Next

[vc_row padding_top_multiplier=”” padding_bottom_multiplier=”” margin_bottom=”0px”][vc_column]

[/vc_column][/vc_row][vc_row section_type=”fullwidth” separator_top=”tilt-left-separator” separator_top_size=”100%” separator_top_color=”#f7f7f7″][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][movedo_empty_space][vc_column_text text_style=”subtitle”]As we navigate new consumer shifts and operational changes, we’ve identified creative actions brands can take to remain relevant and stay ahead. The surge of social interaction and delightful brand experiences will be a winning combination when the dust has settled and an altered reality begins. Are you ready for crowds to return?[/vc_column_text][movedo_empty_space height_multiplier=”2x”][movedo_icon icon_size=”small” align=”center” icon_fontawesome=”fas fa-chevron-down”][movedo_empty_space][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row section_type=”fullwidth” columns_gap=”40″][vc_column width=”1/2″][movedo_single_image image=”29751″][movedo_empty_space][movedo_title heading=”h2″ increase_heading=”140″]Shopping Goes Automatic[/movedo_title][vc_column_text text_style=”subtitle”]

There’s an argument to be made when considering the effects that the global pandemic has had on the retail sector.  That argument is that it moved retailers back to being singularly focused on getting consumers the products they need in the easiest, fastest, and safest possible manner.

[/vc_column_text][movedo_empty_space][movedo_button button_text=”Take a Look” button_size=”small” button_link=”url:http%3A%2F%2Fwww.chutegerdeman.com%2Fshopping-goes-automatic%2F|title:Shopping%20Goes%20Automatic||”][/vc_column][vc_column width=”1/2″][movedo_single_image image=”29752″][movedo_empty_space][movedo_title heading=”h2″ increase_heading=”140″]Trust in Expertise[/movedo_title][vc_column_text text_style=”subtitle”]

Necessity has become the priority, but as we look at a post-pandemic reality, brand love and trust will need to be earned even when consumers resume normalcy. Sharing of expertise will have a large role to play in the relationship between brand and consumer.

[/vc_column_text][movedo_empty_space][movedo_button button_text=”Read More” button_size=”small” button_link=”url:http%3A%2F%2Fwww.chutegerdeman.com%2Ftrust-in-expertise%2F|title:Trust%20in%20Expertise||”][/vc_column][/vc_row][vc_row][vc_column][movedo_empty_space][/vc_column][/vc_row][vc_row section_type=”fullwidth” columns_gap=”40″][vc_column width=”1/2″][movedo_single_image image=”29690″][movedo_empty_space][movedo_title heading=”h2″ increase_heading=”140″]Brand-Right Journey[/movedo_title][vc_column_text text_style=”subtitle”]

Customers often visit physical stores for the complete brand experience that they can’t get online. It will be crucial for brands to speak in their unique voice, especially for store re-openings, in order to build confidence and reassurance in the branded environment.

[/vc_column_text][movedo_empty_space][movedo_button button_text=”Read Up” button_size=”small” button_link=”url:http%3A%2F%2Fwww.chutegerdeman.com%2Fbrand-right-journey%2F|title:Brand-Right%20Journey||”][/vc_column][vc_column width=”1/2″][movedo_single_image image=”29662″][movedo_empty_space][movedo_title heading=”h2″ increase_heading=”140″]Consumer Resilience[/movedo_title][vc_column_text text_style=”subtitle”]

We’ve taken some everyday commodity items for granted and this pandemic has made the simplest of products next to impossible to acquire. We outline creative thoughts to help brands attract and engage consumers that are pushing toward brand name and product independence.

[/vc_column_text][movedo_empty_space][movedo_button button_text=”Learn More” button_size=”small” button_link=”url:http%3A%2F%2Fwww.chutegerdeman.com%2Fconsumer-resilience%2F|title:Consumer%20Resilience||”][/vc_column][/vc_row][vc_row][vc_column][movedo_empty_space][/vc_column][/vc_row][vc_row section_type=”fullwidth” columns_gap=”40″][vc_column width=”1/2″][movedo_single_image image=”29594″][movedo_empty_space][movedo_title heading=”h2″ increase_heading=”140″]Expand the Brand[/movedo_title][vc_column_text text_style=”subtitle”]For IRL experiences to return to their former glory, it’s going to take some work. Exploring crafted experiences and brand partnerships may be the key to connecting with consumers in a fresh, new way.[/vc_column_text][movedo_empty_space][movedo_button button_text=”Get Creative” button_size=”small” button_link=”url:http%3A%2F%2Fwww.chutegerdeman.com%2Fexpand-the-brand%2F|title:Expand%20the%20Brand||”][/vc_column][vc_column width=”1/2″][movedo_single_image image=”29595″][movedo_empty_space][movedo_title heading=”h2″ increase_heading=”140″]Multi-Purpose Retail[/movedo_title][vc_column_text text_style=”subtitle”]Consumers are looking for ways to make trips outside the home as efficient as possible. We look at three specific opportunities for evolution as the new reality of retail takes shape.[/vc_column_text][movedo_empty_space][movedo_button button_text=”Take a Look” button_size=”small” button_link=”url:http%3A%2F%2Fwww.chutegerdeman.com%2Fmulti-purpose-retail%2F|title:Multipurpose%20Retail||”][/vc_column][/vc_row][vc_row][vc_column][movedo_empty_space][/vc_column][/vc_row][vc_row section_type=”fullwidth” columns_gap=”40″][vc_column width=”1/2″][movedo_single_image image=”29526″][movedo_empty_space][movedo_title heading=”h2″ increase_heading=”140″]Going Touchless[/movedo_title][vc_column_text text_style=”subtitle”]Consumers have heightened awareness about their shopping environments and how safe they are at every touchpoint. As a result, brands are doubling down on touch-free experiences.[/vc_column_text][movedo_empty_space][movedo_button button_text=”Learn How” button_size=”small” button_link=”url:http%3A%2F%2Fwww.chutegerdeman.com%2Fgoing-touchless%2F|title:Going%20Touchless||”][/vc_column][vc_column width=”1/2″][movedo_single_image image=”29527″][movedo_empty_space][movedo_title heading=”h2″ increase_heading=”140″]Bookable Experiences[/movedo_title][vc_column_text text_style=”subtitle”]With businesses shuttered, extraneous spending being curbed, and personal services postponed due to stay-at-home orders, “access” could take on a whole new meaning as we start to emerge from the crisis and get back to business.[/vc_column_text][movedo_empty_space][movedo_button button_text=”Get Access” button_size=”small” button_link=”url:http%3A%2F%2Fwww.chutegerdeman.com%2Fbookable-experiences%2F|title:Bookable%20Experiences||”][/vc_column][/vc_row][vc_row][vc_column][movedo_empty_space height_multiplier=”4x”][/vc_column][/vc_row][vc_row section_type=”fullwidth” bg_type=”color” padding_top_multiplier=”” padding_bottom_multiplier=”” columns_gap=”none” bg_color=”#e6ecf1″ margin_bottom=”0px”][vc_column width=”2/3″ tablet_sm_width=”1″ heading_color=”light” clipping_animation=”colored-clipping-left” animation_delay=”600″ css=”.vc_custom_1587133571985{padding-top: 12% !important;padding-right: 17% !important;padding-bottom: 12% !important;padding-left: 17% !important;background-color: #2db0bf !important;}” font_color=”#ffffff”][movedo_title heading_tag=”h2″ heading=”h1″ increase_heading=”180″ margin_bottom=”0″]More actionable[/movedo_title][movedo_title heading_tag=”h2″ heading=”h1″ increase_heading=”180″ margin_bottom=”0″]insights & perspectives >[/movedo_title][/vc_column][vc_column column_effect=”mouse-move-x-y” column_effect_limit=”3x” column_effect_invert=”true” column_custom_position=”yes” position_top=”minus-3x” position_left=”minus-3x” width=”1/3″ tablet_sm_width=”1″ tablet_portrait_column_positions=”none” mobile_column_positions=”none” shadow=”medium” clipping_animation=”colored-clipping-left” clipping_animation_colors=”primary-1″ animation_delay=”800″ css=”.vc_custom_1586973832958{padding-top: 17% !important;padding-right: 17% !important;padding-bottom: 17% !important;padding-left: 17% !important;background-color: #ffffff !important;border-radius: 2px !important;}”][movedo_title heading=”h2″]Knowledge is power[/movedo_title][vc_column_text text_style=”subtitle”]Retail, restaurant, grocery, c-store, and more; find fresh articles covering the trends and shifts in consumer behavior that impact businesses.[/vc_column_text][movedo_empty_space][movedo_button button_text=”Insights Articles” button_link=”url:http%3A%2F%2Fwww.chutegerdeman.com%2Finsights%2F|title:Insights||”][/vc_column][/vc_row]

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