We wanted to be sure that our designs provided the appropriate solutions for the Xfinity customer. Extensive research on the upfront helped drive the physical format for a mock store. The insights and outcome of the space helped solidify our strategy going forward.

The partnership between Comcast, FCB/RED, and Chute Gerdeman was seamless in execution. Our teams brought what we do best to the table to elevate the entirety of this overall experience. Upfront–pre/post consumer strategy, journey mapping, and overall design for the space led the way for graphic communication implementation and wayfinding signage.

Curating zones to specific lifestyle moments creates a personalized experience service-based brands aren’t currently offering. The implementation of accessories gives the sense that the new Xfinity brand is here to help with whatever the customer may need.