From bland utility to beloved brand.
To create true business transformation, we analyzed Verizon’s brand across all physical and digital touchpoints. With our findings, we created a strategically scaled plan to overcome negative customer perception, a commoditized product offering, and increasing competition in the hybrid retail telecomm marketplace.
Working to ensure Verizon left its mark on customers’ minds, we positioned Verizon Destination Stores at prominent locations across the United States; Chicago, Minneapolis, Santa Monica, Houston, and Boston. We worked with landlords to showcase the telecommunications brand where shoppers would see it most—next to luxury stores and sought-after restaurants.
Hicks Nurseries
It's Not About The Phones
To humanize the store experience, we organized the space by lifestyle. This took the focus away from the basic products that all the competitors sell and gave Verizon the opportunity to expand its product offerings while showcasing items in dynamic, interactive, and complementary ways.
We recognized that small business owners were increasingly seeking comprehensive solutions and products to help them grow their brands. So, we created location-inspired areas in each store to engage this type of Verizon shopper at a deeper level.
Hicks Nurseries
Scaling the Solution
Bragging Rights
GOLD AWARD WINNER SHOP! DESIGN AWARDS 2015
Hardline Specialty Store In-Store Communications
WORLD RETAIL CONGRESS SHOP! DESIGN AWARDS 2015
Store Fixtures
STORES OPENED
Five Destination Stores Opened and 500+ Smart Stores Opened