Energetic Urban Food Destination
What if a grocery store could match function with delight and lead a food renaissance? The new GIANT store does just that, in the heart of the bustling Philadelphia Riverwalk.
Giant knew they needed a one-of-a-kind experience for a one-of-a-kind city. Inspired by Philadelphia, Giant partnered with Chute Gerdeman to create a space that inspires the shopper, offers a unique urban food experience, and celebrates the community of brotherly love.
Hicks Nurseries
Versatile Shopping Moments
The space needed to reflect the speed, heritage, and energetic feel of Philadelphia. With 65,000 sq ft in our hands at the new Riverwalk location, we developed destinations throughout the store that are intuitive, modern, and curated. Both a hub for the curious customer and the shopper who needs a few items, the customer journey is modeled after a versatile guest. Adding local flair, artists in the area collaborated to create custom artwork to display across Riverwalk.
The first destination shoppers are greeted with is the lobby. A blend of natural light, wood materials and custom light fixtures bring this area to life. Knowing that some shoppers don’t have the time to browse the store we made the main floor home to “Giant Direct”, where guests can pick-up groceries, order items, or simply grab a cup of coffee all in one stop.
Hicks Nurseries
Eat, Shop, Drink, Enjoy
On the second floor guests are introduced to The Garden, a department devoted to fresh produce and plant-based products. Not your typical produce department, this space offers over 600 variations of fresh produce, with most of it locally sourced. At the heart of Riverwalk is a first-of-its-kind food hall, The Kitchen. The food-forward space offers high-quality meals inspired by dishes from across the globe. Designed for guests to take their time, we created additional seating for shoppers to relax and enjoy their meals. The food hall is also paired with the “Beer Garten”, a self-serve tap wall where shoppers can take their pick of over 40 craft beers, seltzers, wine, and more. Drink selections change regularly with seasonal and local options always in rotation.
Philadelphia’s grocery scene is experiencing a major renaissance, and The GIANT Company has been at the forefront, introducing new formats, opening new stores, and expanding grocery delivery services. Our Riverwalk store celebrates this transformation, offering an elevated omnichannel grocery experience, unlike anything Philadelphia has ever seen. Expertly designed to meet the needs of urban dwellers, our Riverwalk store is the perfect blend of modern sophistication and surprise, and of course, pays homage to the city’s fantastic food scene.”
– Nicholas Bertram, President, The GIANT Company