[vc_row][vc_column][vc_column_text]Another first for Pantone! Last year, we were introduced to an achromatic shade of Ultimate Grey paired with the bright, cheery yellow shade of Illuminating. Rather than selecting from an existing color palette, the global color authority created an entirely new shade for the Color of the Year for the very first time. It’s indicative of the transformative period we’re in and intent to help us embrace our altered landscape.[/vc_column_text][movedo_empty_space][movedo_single_image image=”31171″ retina_image=”31171″][movedo_empty_space][vc_column_text]The Pantone Color of the Year 2022 Very Peri marries the faithfulness and constancy of blue with the energy and excitement of red. It encourages curiosity and creativity as we reopen doors to new possibilities and opportunities. It incites a feeling of openness to embracing the unknown as our physical and digital lives continue to blend.
The youthful essence of Very Peri reminds us of a childlike era of discovering things for the first time. Rather than emphasizing adjustment to the new normal, it encourages new creation, unlocking a suppressed spiritedness and joyful attitude.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][movedo_single_image image=”31172″ retina_image=”31172″][movedo_empty_space][vc_column_text]Conveying the versatility of Very Peri, Pantone has also created four unique color palettes to illustrate how to integrate the color into application. The first of four is “Balancing Act,” a relatable color combination of warm and cool tones that support each other. A natural balancing act with an artful injection that feels comforting in a world where many have been juggling for some time.
Infusing shades of nature like Treetop and Foliage, the “Wellspring” palette harmoniously integrates familiar hues. With increased awareness of health and wellness, this collection of colors feels centered and focused, suggesting new growth personally and collectively.
“The Star of the Show” palette is exactly how it sounds. Very Peri stands out as the dominant, dynamic shade in a collection of classics and neutral. The subtleness of the palette evokes timelessness and sophistication that feels desirable.
With a playful expression, the “Amusements” palette is undeniably the most energetic, with colors like Pink Flambe’ and Paradise Pink giving permission for a little fun. The whimsical expression encourages experimentation and reignites a much-needed youthfulness coming out of a period of seriousness.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][movedo_single_image image=”31173″ retina_image=”31173″][movedo_empty_space][movedo_quote quote_style=”line”]“As we move into a world of unprecedented change, the selection of Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time its violet red undertone, Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.” – Leatrice Eiseman, Executive Director of the Pantone Color Institute [/movedo_quote][vc_column_text]The Pantone Color of the Year selection should be a guide for brands. To realize the vulnerability of consumers today and the opportunity to help rebuild with encouragement and optimism. To inspire and empower for a new future.[/vc_column_text][movedo_empty_space][movedo_divider][movedo_empty_space][vc_column_text]Craving more insights? Learn how a new generation of consumers are searching for brands with purpose in our recent article, Gen Z: Retail’s New Conscious Consumers.[/vc_column_text][/vc_column][/vc_row]
