The grocery of the future is a layered experience.
Grocers face the challenge of meeting high consumer demands for convenience while maintaining strong in-store experiences to build loyalty and stay competitive.
Our Grocery of the Future report explores how modern grocery stores must adapt to offer more than just food, blending wholesale, BOPIS, delivery and fulfillment services.
Three Key Takeaways
A successful grocery experience now integrates in-store shopping, BOPIS, delivery, and wholesale options to meet modern shoppers’ demands for convenience and flexibility. Brands like Whole Foods and Target excel by blending these layers into a cohesive, multi-channel experience.
Digital isn’t just an offering, it’s an extension of the brand experience. Application UX Ui, informed purchasing habits and personalized data, and the role that digital plays in enhancing the physical store experience are all critical considerations.
Grocers should leverage micro-fulfillment centers (MFCs) to enhance efficiency by handling pickup and delivery orders without interrupting the in-store shopping experience. This approach optimizes logistics, improves customer satisfaction, and positions MFCs as a future-ready solution that balances in-store freshness with rising fulfillment demands.
Our Perspectives
Meet the team of leading experts that made this perspective possible.
Adam Kavett
Director of Insights and Consulting at Envirosell
Phil Lempert
Founder & CEO Supermarket Guru
Maxwell Miller
Brand Strategy
Kali Robinson Rothwell
Senior Designer
Laura Back
Senior Designer
Richie Le
Senior Designer
Brian Seitz
Design & Strategy Partner
What if there was a concept that could do ALL of this?
Concept Affinity was developed by the design team at Chute Gerdeman to tell the story of how and when a grocer can deliver satisfaction at every touchpoint. The experience starts before the guest steps foot on to the site, and requires thoughtful, curated considerations to meet each guest at their needs. To learn more about Concept Affinity and the innovation it brings to the grocery space, download here.
The Grocery of the Future is a Layered Experience
An industry report from ASG | Chute Gerdeman in collaboration with Envirosell and Supermarket Guru